The Pub

The Blizzard was born in a pub, Fitzgeralds on Green Terrace to be precise, the night in 2010 that Sunderland beat Bolton 4-0.

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Frustration

I’d been frustrated for some time by the constraints of the mainstream media and, in various press-rooms and bars across the world, I’d come to realise I wasn’t the only one who felt journalism as a whole was missing something.

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Theories

As I floated thoughts and theories to those around the table in Fitzys, I became aware there were other writers so keen to break the shackles of Search Engine Optimisation that they were prepared to write for a share of potential profit, that the joy of writing what they wanted and felt was important outweighed the desire to be paid.

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The Result

The result, about a year later, is The Blizzard.

The priority is the product rather than profit, so we will not go chasing readers; the aim, rather, is to remain true to our ethos and to provide an alternative to that which already exists.

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